Philosophy

Our story

Confezione Gioielli spa, owner of the “FLAVIO CASTELLANI” brand, was founded in 1998 from the union of the creativity of designer Rita Ricci and the commercial and managerial skills of Flavio Castellani. From the very first years the company has stood out for the distinctiveness of its products, based on a modern, feminine and bold style. Our headquarters are in Prato, an area with an ancient textile tradition, and in this environment we have distinguished ourselves as one of the most dynamic companies in the sector.

With its first entrepreneurial successes, Confezione Gioielli embarked on a process of development and restructuring of its sales network, which saw the company become a joint-stock company, and the “Flavio Castellani” brand met with growing success, leading to a workforce of more than 70 employees, reaching almost 200 when the entire supply chain is included.

Our story
Styling lab

Styling lab

The Styling Lab is the creative soul of the company. This is where ideas come to life. This is where we meet for the brainstorming sessions from which the collections we want to create are born, always focused on quality without giving up originality. Creativity and reliability are the foundation of everything we do. Analysing proposals from abroad and from the domestic market is another important aspect that keeps us in step with every new trend, without ever giving up our personality.

To this we add continuous study and team discussion on materials, shapes, colours and anything else that can add value to the style of our collections. Every week Flavio Castellani is able to promptly supply Italian and international stores with the novelties the market demands, thanks to the collaboration of our Italian workers and the wool mills we work with.

Management

Our managerial structure is geared towards ensuring the best possible results on both the creative and commercial side; this is thanks to the constant commitment of Flavio, general manager, and Rita, head of the style office: both pass on to their staff every day the guiding principles that have made the “Flavio Castellani” brand one of the most important and dynamic in the sector, in particular: the centrality of tangible excellence in fashion and design, the continuous search for new lines and organisational forms to stay at the forefront; the pursuit of quality and formal refinement; constant attention to detail in production and precision in workmanship.

Great attention is paid to the selection of suppliers and collaborators, to pattern making and to the preparation of prototypes. Every aspect is chosen with care and attention: only in this way can we guarantee a product of style and quality and an ever more qualified service.

Management
Style

Style

Our debut dates back to 1998 with the first Flavio Castellani women's collection. Since then our journey in women's fashion has taken us ever further, in a spirit of continuous improvement. Our collections mirror us and follow us step by step in our personal evolution.

Our style is modern, bold, elegant: the Flavio Castellani woman is both sober and sensual. Respect for a working method rooted in the typical Italian tradition is combined with the ability to look to the future in order to anticipate styles and trends. Craftsmanship and technology together to create garments of excellent quality, in continuity with and in consolidation of Made in Italy.

Distribution and sales network

We guarantee a qualified distribution network with a widespread presence across Italy and in the most important commercial areas. The desire to be close to our customers every day has allowed us to expand progressively in Italy and abroad with single-brand boutiques and directly managed showrooms. The domestic market currently accounts for about 60% and the European market for 20% of our business volume. Growing in particular, thanks above all to the commercial and development strategies drawn up by management, are the Asian and North American markets (20%).
Rete
Boutiques

Boutiques

Our company boasts numerous single-brand boutiques in the main Italian and international cities, including Florence, Rome, Milan and Portocervo in Italy and St Tropez, Dubai, Miami and Beirut abroad. To see the full list of our boutiques click here.

Concept store

Every one of our stores is a special place. Architecture and design are conceived to put the needs of customers at the centre, focusing attention on the collection thanks to the clean, essential lines of the furniture and lighting. This is because our stores too reflect our determination never to be distracted from our customers' needs.

On entering a Flavio Castellani concept store you will begin an interactive journey of clothes and accessories to wear and match. The philosophy of our stores is the same as that of each of our garments: attention to detail, elegance, originality and hospitality.

Concept
Marketing

Marketing and communication

Our marketing and communication work to create a strong sense of belonging among the collaborators and customers of “Flavio Castellani”. We work to showcase our collections through careful analysis of what allows the best relationship between product and customer: for this reason we do not limit ourselves to supplying the stores loyal to us, but also provide important visual merchandising support to best dress windows and corners.

We are not interested in astonishing, but in conveying with sobriety and balance the values that have always distinguished us. The best communication is the satisfaction of our customers.